Reluctant biz owner finds social media success
To tweet or not to tweet? For modern marketers, this is not the question, since they preach business owners should occupy every platform of social media. “You should do whatever it takes to get your...
View ArticleThere’s more to an effective brand than a logo
Two strong examples are Apple and Nike, which have fanatically loyal followers not because of their name or logo, but by what the brand represents to the consumer.
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